Walk with NAKESEN, win the cable market - the new dealer policy to help partners take off

Published on: 2025-03-30 17:41
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The basis of cooperation 

Authorization mode: After strict screening and evaluation, qualified dealers are awarded the exclusive right of distribution in a specific area and time. Authorized areas are clearly defined to prevent tampering. The authorization period is usually [1] year, after the expiration of the period according to the performance of cooperation to decide whether to renew the contract.

 

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Cooperation Process: 

Application: Those who have the intention to cooperate need to submit a detailed application form, including basic company/personal information, past sales experience, market planning, etc..

Audit: The company will complete the preliminary audit within [3] working days after receiving the application, and evaluate the applicant's financial strength, sales channels, storage capacity, etc. through on-site inspection or online communication.

Signing: After the audit is passed, both parties negotiate on the details of cooperation and sign a distribution contract. The contract specifies the rights and obligations of both parties, sales targets, pricing policies, marketing responsibilities and other key contents.

Launch: The dealer pays the first batch of payment according to the contract requirements, the company confirms the arrival of the payment to arrange for delivery, and provide relevant market support information to assist the dealer to start the market operation.

 

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Price and Purchase 

Price System 

Price Setting: The company sets up a unified and clear price system, covering the dealer's purchase price and suggested terminal retail price. The purchase price is set according to the product series, specifications, purchase volume and other factors, to ensure that the price is reasonable and competitive.

Price Transparency: Price information is open and transparent to all dealers to avoid price discrimination. Regularly publish price adjustment notices to ensure market price stability.

Price Protection: In the event of substantial fluctuations in raw material prices or changes in the market environment need to adjust the price, the company will notify the dealer [1] days in advance to protect the dealer to adjust the price in a timely manner.

Requirements 

First batch of goods: the first batch of goods more than 50,000 yuan company to bear the freight. The company's regional sales tasks for the year, according to the regional completion of the task of the company to give [2]% of the purchase price as a marketing subsidies or equivalent product support.

 

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Market Support 

Advertising 

National Promotion: The company is responsible for national brand advertising, including industry media, large exhibitions, online platforms, etc., to enhance brand awareness and influence. - Regional support: Provide regional advertising subsidies according to [1]% of the dealer's annual purchase amount. Distributors need to make advertising plan in advance and submit it to the company for review, after passing the review, the company will pay the subsidy within [30] working days after the completion of advertising.

Promotional activities 

Planning and execution: The company regularly plans national or regional promotional activities, such as new product launch promotion, holiday promotions, etc. The activities are planned in advance [1] days. We will inform the dealers of the activity program [1] week in advance and provide all-round support such as promotional materials, gifts and personnel training. - Effectiveness evaluation: The distributors should cooperate with the activities as required, and submit the activity summary report within [3] working days after the activity. The company will give additional rewards to dealers with excellent performance according to the effect of the activities.

 

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Service Guarantee 

Product Quality: 

Warranty Commitment: The company provides [70] years of quality assurance period for all products. During the warranty period, the company is responsible for free replacement or repair of faults or damages caused by product quality problems.

Quick Response: After the feedback of quality problems from dealers, the company responds within 48 hours and arranges professional personnel to communicate and deal with the problems. For problems that need to be solved on site, the company's technicians will arrive at the site within [2] days (depending on the distance).

Returns and Exchanges: Returns and Exchanges for Quality Problems: For the products confirmed to be quality problems, the company unconditionally returns and exchanges the products and bears the round-trip logistics costs.

 

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Training and Empowerment 

Product knowledge training: Regularly organize online or offline product knowledge training courses, explaining in detail the characteristics, advantages, application scenarios, installation points of each series of wire products, etc., to ensure that the distributor's sales team can accurately and professionally introduce the products to customers.

Sales skills training: Invite industry senior sales experts to carry out sales skills training for dealers, including customer development and maintenance, negotiation skills, sales tactics, etc., to enhance the overall business capacity of the dealer sales team. Training methods include intensive lectures, case studies, and simulated sales exercises.

 

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